Be pro-active and drive users to your website. You can increase the effectiveness of your website by making sure it connects with your online target market.

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5 tips to help you increase your site's natural ranking in search engines

Unique meta tags help search engines categorize your website and also help to increase your click-through rate from the search engine result page by having a tailored message that speaks to your client-base.

Meta Title: 60-80 characters
Meta Description length: no more than 150 characters

Once you create your free trial website, simply go to the Help Center to find out how to update your title tag and meta description tag.

By increasing the number of instances of your main keywords (ex. Handmade wool sweaters) on your pages, you're effectively telling the search engines that your website is focused in a particular niche. If you have multiple products (like handmade wool scarves and handmade wool hats), create unique pages for each of your products so that you have unique keywords for each of these pages. A good balance of keywords is required, if you have too many of the same keywords, your pages will look spammy to the search engines. A good rule of thumb is, if it makes sense and reads well for your visitors, it will also be valued by the search engines.

High quality and content-related websites that link to your website act like endorsements to both search engine crawlers and visitors. The more sites that link to your website, the higher you will rank in the search engines and the more likely people will find your site when browsing the web.

By using the Links page in your website, you can create a linking program whereby you exchange links with reputable websites in order to increase your PageRank as well as boost the amount of visitors to your site. This can sometimes be a rewarding marketing strategy as long as you don't exceed 100 links per page (Google views more than 100 links per page as spammy).

Once your website is live and you have created content, it is helpful to submit your URL to the major search engines and directories:

google.com/addurl.html
search.yahoo.com/info/submit.html
dmoz.org/add.html
dir.yahoo.com

List your products on the following product search engines:

• Amazon.com
• GoogleBase (free)
• Shopping.com
• Ebay.com
• Shopzilla.com

You may also find free or paid directories specific to your industry that you can take advantage of and submit your business website.

Google maintains a center for webmasters that provides free tools to help you optimize your website, and to help drive traffic to your website:

• Find FAQs, tips, and webmaster best practices
• Learn how to easily submit all types of online and offline content on Google through
  Google Base, Google Book Search, and other services
• Monetize your site using Google AdSense to deliver ads targeted to
  your content
• Read the Google Webmaster Central Blog for tips

Benefit by seeing exactly how search engines crawl your site and communicate directly with the engines.

You can access statistics and information that Google and Yahoo have pertaining to your website by creating a Google Webmaster Tools and Yahoo! Site Explorer account. You can see which pages are indexed, track sites that link to you and see if there are any problems the engines are encountering with your website. Once you purchase your website, you will be able to add the code snippet Google and Yahoo! requires for site verification in your control panel.

How to set up a Google AdWords campaign